Undertaking a major rebrand program can be time consuming, often expensive and a complex project. Rebrand projects require a balance of creative, strategic, and technical expertise with significant attention to detail.
The rebrand and evolution of the well-known Emporium Hotel was to the Queensland flagship of the Ovolo brand, a 5-star lifestyle hotel with vibrant design and architecture, firmly in tune with the culture of its surrounding Fortitude Valley precinct.
With the interior building branding Ovolo Hotel is fun-loving and a little bit wild. This is evident in the monstera leaf design digital print for the foyer which was created by artist Kenneth King.
The stunning graphics were printed in-house by our ASPrint team using 3M graphic products with installation on flat ceiling paint, satin wall paint and textured metallic wallpaper.
Throughout the hotel the use of 3M digital prints, internally illuminated under awning signs with vinyl applied graphics, antique finish directional signs, gold vinyl decals, tactile printed amenity and room plaques, and a canvas awning over the restaurant entrance. KAZBA restaurant is a soulful blend of Middle Eastern and Mediterranean cuisine and the cocktail bar is inspired by the vibrant Tel Aviv Bar Scene.
A custom printed building wrap was the perfect solution to change the modern glass façade on 3 elevations to a colonial backdrop – digitally printed and installed on both the external and internal glass wall panels. The challenge with the wrap was to ensure both the internal and external prints aligned exactly so the viewer was unable to see the reverse of the opposite print.